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Business Intelligence Interview Questions

Business Intelligence is nothing but a term that helps the user in decision making to run the business or important questions related to business. It helps the user in the management of any organization for the growth of their business. BI helps the user to make the decision that leads to growth in their business with the help of the appropriate reports and data of any business, which is very important.

So you have finally found your dream job in Business Intelligence but are wondering how to crack the 2021 Business Intelligence Interview and what could be the probable Business Intelligence Interview Questions. Every interview is different, and the scope of a job is different too. Keeping this in mind, we have designed the most common Business Intelligence Interview Questions and Answers to help you get success in your interview. You can easily crack these Business Intelligence Interview Questions, which are asked in an interview.

Top 10 Business Intelligence Interview Questions and Answers

1. What is Business Intelligence?

Answer:
The term ‘Business Intelligence’ (BI) provided the user with data and tools to answer any decision making the important question of an organization; it can be related to run the business or part of a business. In short, business intelligence is used for reporting the specified data of any business, which is very important and using which higher management of any organization will make the decision for the growth of their business. Normally below decisions can be decided by any organization from the Business Intelligence tool:

2. What are the different stages and benefits of Business Intelligence?

• Data Source: It is about extracting data from multiple data source.
• Data Analysis: It is about providing a proper analysis report based on useful knowledge from collecting data.
• Decision-Making Support: It is about to properly using the information. It always targets to provide a proper graph on important events like take over, market changes, and poor staff performance.
• Situation Awareness: It is about filtering out irrelevant information and setting the remaining information in the context of the business and its environment.
• Risk Management: It is about to discover that what corrective actions might be taken or decisions made at different times.

3. What are different Business Intelligence tools available in the market?

4. What is the universe in Business Analytics?

Answer:
The universe is a kind of semantic layer between the database and user interface. More correctly, it is one of the interfacing layers between the client (business user) and a data warehouse. It actually defines an entire relationship between various tables in a data warehouse.

5. Define or list the differences between OLAP and OLTP?

6. What is a dashboard in a data warehouse?

Answer:
The dashboard is nothing but the arrangement of all the reports and graphs on one page. It is nothing but the collection of reports in a different format that has the same functionality display on the same page.

7. Explain the difference between data warehouse and transnational system.

Transactional System	Data Warehouse System
It normally designed to process with day to day data, so it mainly concentrates on high volume transaction processing rather than backend reporting.	It normally designed to processed high volume analytical reporting and subsequence. It is also elaborating report generation.
It is normally processes driven, which means it depends on a business-specific task or execution.	It is actually subject-oriented, which means it loads data from a transactional system, then open to use for any kind of analytical reporting, which helps the organisation make proper decisions based on that specific subject.
It is normally handling current transactional data.	It is normally handling historical data.
Data within a transactional system can insert or update or delete in each task.	Data warehouse data is called as non-volatile, meaning that new data can be added regularly, but once loaded, those data are rarely changed.
In case of performance or speed, we should always prefer a transactional system for inserting, updating or deleting small volumes of data.	We should always prefer a data warehouse to fast retrieval of a relatively large volume of data.

8. Explain the Fact and Dimension table with an example.

Answer:
A Fact table is the center table in the star schema of a data warehouse. It was actually holding quantitative information for analysis, and maximum time it de-normalized.

Customer ID	Name	Gender	Income	Education	Region
1	SS	M	2	3	4
2	AC	M	3	5	1
3	MS	F	1	7	3

Basic Business Analyst Interview Questions

1. What is the role of a business analyst in an organization?

It is the most fundamental question you can expect during your interview. You can answer this question by explaining that a business analyst is a liaison or a link between different stakeholders belonging to different domains in an organization. A business analyst should have the capabilities to fulfill the business objectives and balance the needs of various stakeholders.

2. How do you see yourself fit for the role of business analyst in our company?

With this type of business analyst interview questions, the interviewer wants to assess your understanding regarding the job role and whether you match the company’s expectation of the desired candidate.

You can give examples of the previous works that show the interviewer what benefits you will bring to the company. Make sure your answer has a problem and the solution you implemented.

3. What, according to you, are the core competencies of a Business Analyst?

It is one of the most common business analyst interview questions. Although every company is different, the core requirements of a business analyst profile are quite similar. Make sure to go over an organization’s job description in detail to understand the required core competencies and include them in your answer.

You can answer this by stating that a business analyst must have exceptional communication and negotiation skills. Analytical thinking, problem-solving, and decision making are also vital attributes. A business analyst should have industry knowledge, business process management skills along with technical proficiency.

4. List some of the skills and tools used by Business Analysts.

5. Do you have any technical skills? Can you list your database skills or business intelligence skills?

It is not compulsory to have advanced technical skills like relational databases and SQL, but the more technically proficient you are as a business analyst, the better. These skills are most desirable and widely used, so if you have some experience in using these technologies, make sure you explain them to your interviewer.

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6. What is INVEST?

INVEST is an abbreviation of Independent, Negotiable, Valuable, Estimable, Sized appropriately, and Testable. This term is used by business analysts and project managers to deliver quality services and products.

7. Are you aware of the different techniques like MoSCoW and SWOT?

MoSCoW stands for Must or Should, Could or Would. A business analyst should implement this process by comparing every demand with other needs to prioritize the framework requirements. For example, is this requirement a must-have or should have?

SWOT or Strengths, Weaknesses, Opportunities, and Threats Analysis is the most widely used technique in organizations for proper resource allocation. A business analyst should be able to identify the strengths and weaknesses of any corporate framework and translate them into opportunities and threats.

8. What do you mean by project deliverables?

9. How do you keep yourself updated about the latest business trends and knowledge?

The interviewer wants to know what actions you take to keep your knowledge and skills updated. You can answer this question by including references to news and industry publications. You can also list the events and conferences you attend to connect with the business community.

10. What are the various stages of a business project?

What are the five major stages of business intelligence?

Business Intelligence (BI) is the process of transforming the obtained information from business data into knowledge that could be used to enhance the business’s growth. Data represents facts and figures, while information is processed data. And when the information is further processed, it adds sense and meaning to it to become knowledge.

1. Data Sourcing – Obtaining data from different sources in the electric form, such as digital cameras, database queries, computer file access, web searches, scanners, etc.
2. Data Analysis – The data is analyzed by estimating current trends, understanding and predicting missing information, summarizing the available information, and predicting future trends.
3. Situation Awareness – BI is about filtering the irrelevant information to stay only with the relevant information that can be of any value.
4. Risk Assessment – BI is about assessing the risks and benefits of different decisions that are taken.
5. Decision Support – BI helps to assess every decision that has been taken to improve on portions where it is required and make everything smooth.

What are the key elements of the business intelligence system?

One of the most common mistakes made by organizations is that they consider front-end BI tools to be similar to BI systems. But, there’s a lot more included in every BI system that can be of huge help for the organization.

There is a huge variety of business reports. If we move towards the category of managerial processes, the major categories can be grouped into balanced scorecard-type reports, dashboard-type reports, and metric management reports.

1. Metric Management Reports – These reports include outcome-oriented metrics based on the key performance indicators.
2. Dashboard-type Reports – These reports provide static as well as a customizable view of different performance indicators on a single page.
3. Balanced Scoreboard-type Reports – These reports include an integrated view for determining the company’s health from different perspectives, including financial, growth, customer, and business view.

Resource:

https://www.educba.com/business-intelligence-interview-questions/
https://www.simplilearn.com/business-analyst-interview-questions-article
https://www.upgrad.com/blog/business-intelligence-interview-questions-and-answers-beginners-experienced/

26 Best Small Business Ideas to Start in 2022

Contrary to popular belief, there are actually many ways to start a business that let you focus less on the logistics and upfront costs and more on getting your ideas started. Let’s get you past the first major mental hurdle of “I want to start a business but have no ideas”.

These 26 small business ideas, make a great entry point for beginners, bootstrappers, or anyone with a busy schedule, and let you pick up a side business without having to drop everything else.

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How to Start Investing in Small Businesses

1. Find Deals Worth Pursuing

2. Perform Due Diligence On Market Opportunity and Business Strategy

First, look at the business plan and strategy and assess for yourself the potential risk. You’ll also want to look at the current state of the business, financial projections, market opportunity and industry, and anything else pertinent to the companies before offering financing.

3. Understand How the Business is Funded

Many small business funding avenues are available, including Small Business Administration Loans (SBA Loans), debt and equity investments, venture capitalists, and angel investors. Funding could also be acquired through banks, credit unions, and even business credit cards.

Especially if you’re a potential equity investor, you’ll want to understand other funding options open to you, those the business has already utilized, and the status and results of that funding.

4. Meet with Small Business Owners to Solicit Interest

Some business owners may not be ready or interested in individual investors. Still, for those that are, this meeting is an opportunity to ascertain business goals, financial goals, and the intended use of the funds.

5. Negotiate Terms

When you’ve found entrepreneurs interested in your financing, it’s time to negotiate terms. If you’re an equity investor, you’ll need to agree to a percentage of ownership, percentage of profits, and financing amount.

6. Close Deal

In return, you’ll receive compensation based on the terms of your contract, which may include stock, dividends, a percentage of ownership and profits, capital gains, or another form of payment.

7. Stay Involved

Even when the deal is done, and the returns from your funding begin rolling in, it’s a good idea to stay actively involved in the company. Things can change quickly with a business, and as an investor, it’s essential to keep the pulse of any companies you invest capital in.

How to Invest in a Portfolio of Small Businesses as a Passive Investor

While the process outlined above will be best-practice for most small business investments, there is a way for investors to help small businesses without much active involvement.

When you walk down this main street, you can feel the sense of community that fills the air. People stop by each other’s businesses to chat about their day or lend a helping hand when needed; it feels like everyone is family here. And that’s because they are, whether you realize it or not.

It’s not just one small company that provides jobs for this town; rather, every store owner has created their own niche business, bringing joy and financial stability to those around them. Wouldn’t you want to support such a community and see it flourish?

Opportunity: Invest in small businesses local to you or nationwide. Have an impact investing approach to place money into businesses that drive the majority of employment in America.

Risk: These are small businesses, some of which are in their infancy. They also have exposure to risks related to public policy, such as shelter-in-place orders enacted by many states and localities as a result of the pandemic.

These business ventures act as income generating assets that offer returns between 10-25% per year through revenue-sharing notes, which act as financial agreements to share revenue with investors until reaching a certain return.

Mainvest holds responsibility for protecting investors from businesses that don’t have a strong direction or investment rationale for retail investors. As such, the service only accepts 5% of businesses who sign up for the platform to raise capital to grow their businesses.

You can choose companies based on location, industry, and risk appetite by comparing terms and qualitative data for the 300+ investment opportunities that have launched on the small business investing platform since its founding.

Which Is Better: Equity Investment or Debt Investment?

As with many things in life and business, there is no simple answer to this question. If you had been an early investor in McDonald’s and purchased equity, you’d be rich. If you had bought bonds (a debt investment), you would have earned a decent return on your money. On the other hand, if you buy into a business that fails, your best chance to escape unscathed is to own the debt, not the equity.

All of this is further complicated by an observation that famed value investor Benjamin Graham made in his seminal work, “Security Analysis.” Namely, that equity in a business that is debt-free cannot pose any greater risk than a debt investment in the same firm because the person would be first in line in the capitalization structure in both cases.  

The Problem of the Preferred Equity-Debt Hybrid

Sometimes, small business investments straddle the ground between equity investments and debt investments, modeling preferred stock. Far from offering the best of both worlds, preferred stocks (priority stocks, first in line for fixed dividends over common stock) seem to combine the worst features of both equity and debt—namely, the limited upside potential of debt, with the lower capitalization rank of equity.

To find small businesses, you need to look for opportunities in your personal network. You can also network with other investors, check trade publications for news about new startups, and call the local chamber of commerce. Once you find some opportunities, take the time to interview the entrepreneurs and decide which might be a smart investment for you.

Source:

https://www.shopify.com/blog/low-investment-business-ideas
https://youngandtheinvested.com/how-to-invest-in-small-businesses/
https://www.thebalance.com/types-of-investments-in-small-business-357246

7 Tips on How to Manage and Resolve Conflict in the Workplace

Conflict is not a strange thing for people. Human beings experience it in their day-to-day lives – with their friends, families, and more so their professional lives. In the workplace, conflict causes a massive degree of frustration, pain, discomfort, sadness, as well as anger. It is a normal life aspect. In the world of today, organizations hire employees from diverse geographical locations with dissimilar cultural and intellectual backgrounds, as well as various viewpoints. In a working environment where people have disparate outlooks toward the same problems, disagreements are bound to happen.

Are the stars to blame for your workplace conflict?

Conflicts are inevitable in a person’s day-to-day life. And when they happen, the idea is not to try to prevent them but rather to resolve and manage them in an effective manner. When people use the appropriate tools of resolution to address issues, they will be able to keep their differences from rising to major problems. “Establishing conflict management processes in a company is fundamental as it helps reduce conflict instances among employees,” says Casper Hansen, an expert in resume writing from Resumethatworks. Conflict resolution is integral in the corporate world as it helps to distinguish a good business from a bad one. So, as a business owner, what steps should you follow to resolve a conflict? Well, below are some ways through which you can manage and resolve conflict in the workplace.

Causes of conflict in a relationship

Conflict arises from differences, both large and small. It occurs whenever people disagree over their values, motivations, perceptions, ideas, or desires. Sometimes these differences appear trivial, but when a conflict triggers strong feelings, a deep personal need is often at the core of the problem. These needs can range from the need to feel safe and secure or respected and valued, to the need for greater closeness and intimacy.

Think about the opposing needs of a toddler and a parent. The child’s need is to explore, so venturing to the street or the cliff edge meets that need. But the parent’s need is to protect the child’s safety, a need that can only be met by limiting the toddler’s exploration. Since these needs are at odds, conflict arises.

The needs of each party play an important role in the long-term success of a relationships. Each deserves respect and consideration. In personal relationships, a lack of understanding about differing needs can result in distance, arguments, and break-ups. In the workplace, differing needs can result in broken deals, decreased profits, and lost jobs.

When you can recognize conflicting needs and are willing to examine them with compassion and understanding, it can lead to creative problem solving, team building, and stronger relationships.

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If you first sit down with them separately, don’t focus the discussion on how to resolve the conflict, but rather on gaining an understanding of the disagreement and convincing each that you are willing to listen and anxious to understand their concerns.

Research has shown that initial separate meetings are more successful if the manager spends time building empathy and gaining an understanding of the problem. There will be plenty of time in subsequent meetings to talk about how to resolve the conflict. Also be sure in this initial meeting that you are using empathy (That must have been really hard for you) and not sympathy (I feel sorry for what you have been through). An expression of empathy is respectful but relatively neutral and it does not imply support for the person’s position.

The risk in starting separately is that each colleague may think that the other is going to use that meeting to sway you to the other’s perspective. You can avoid this by explaining that the purpose of the meeting is to understand both sides of what is going on, not for you to form an opinion on who is right and who is wrong.

Meeting jointly at first has its upsides too. Giving each a chance to do some controlled venting in a joint session may clear the air between them. You should check with both before proposing this approach since you want to be sure that they can engage in such a session without losing their composure, making resolution even more difficult. And be sure to set some ground rules — each will have a turn, no interruptions, for example — before you begin and be prepared to tightly control the session and even break it off if you cannot control it, otherwise it can turn brutal.

Another good reason to have your colleagues meet together is that ultimately, they need to own the resolution of their conflict and they need to develop the ability to talk to each other when future conflicts arise. Of course, the risk in meeting jointly is that you cannot control the process and the meeting only escalates the conflict.

Keep in mind that you don’t have to pick one mode of meeting and stick with it throughout the process. You can switch between modes. However, our research suggests that starting separately and building empathy and then moving to joint is more effective in resolving conflict than starting jointly and then meeting separately.

What should you accomplish in your first meeting? Whether you’re meeting together or not, there are several things you want to do in the initial meeting. Explain that you see your role as helping them find a mutually acceptable resolution to their conflict, but also to ensure that the resolution does not have negative implications for the team or the organization. Make clear that deciding whether a particular agreement is acceptable requires their buy-in and yours. And then set out some rules for whenever you meet together. For example, treat each with respect and don’t interrupt.

The goal of the initial meeting is to have them leave with emotions abated and feeling respected by you, if not yet by each other. With that done, you can then bring them together (if you didn’t meet jointly the first time), and focus on getting the information that you all need in order to resolve the conflict.

What information do you need to draw out in subsequent meetings? In order to resolve the conflict, you’ll need to know from both people their positions (what each wants), interests (why each is taking that position, how the position reflects their needs concerns), and priorities (what is more and less important to each and why).

You can gather this information by doing several things: asking “why?” or “why not?” questions to uncover the interests that underlie their positions, listening carefully to identify those interests, reformulating what you think you understand about one colleague’s interests to make sure you understand and that the other colleague also is hearing them.

What are the pitfalls to avoid? There are several ways that these discussions can go wrong. For one, either colleague can try to convince you that their view of the facts in the only correct view, that their position is the “right” one, or that they should prevail because they have more power. We call these facts, rights, and power arguments and they are detrimental because they distract everyone from seeking a resolution that will satisfy everyone’s interests.

The facts argument is an interesting one. Both colleagues may have been at the same scene but each remembers it differently. They both think that if they could only convince you and their colleague of their view of the facts the conflict would be over. The problem is that even if you had been there, it is counterproductive to try to convince others of your view, because without new credible information they are unlikely to change their minds about what happened. The best approach to closing this trap is to agree to disagree, and move on.

Source:

https://www.hrcloud.com/blog/7-tips-on-how-to-manage-and-resolve-conflict-in-the-workplace
https://www.helpguide.org/articles/relationships-communication/conflict-resolution-skills.htm
https://hbr.org/2017/07/how-to-handle-a-disagreement-on-your-team

So, your website is fast and well-designed. The first steps towards getting the users’ interest are made. But they will worth nothing without engaging content. Here are some tips on how to engage website visitors with the help of content.

The answers determine how engaging your website is and the benefits it can bring to your business. The idea behind measuring your website engagement metrics is to understand how your users and visitors are performing the desired actions.

1. Add live chat for real time assistance

The impact of long queue time can be significantly reduced by implementing live chat . It helps you to engage website visitors in real time when they land on your site and what they expect. There is no better website engagement tool to offer instant assistance to your visitors and customers.

2. Automate your website engagement with AI bots

Chatbots are drastically changing the way brands are interacting and engage with their customers. They are considered to be the best conversational tool that delivers convenience, personalization, and decision support when your support team is on the go. 35% of customers want to see more companies using chatbots.

3. Provide live assistance with co-browsing & video chat

Companies that empower their support team with live customer engagement tools develop personal relationships with them. With video chat and co-browsing solutions , the support team can simplify the complex form fill process through personalized face-to-face conversations and provide a virtual in-person experience.

4. Make your messaging crystal clear

Suppose, if a visitor comes to your product page, your core products must be positioned in such a way that it clearly conveys the message that your business wants. The intent of the visitor and the messaging of the web page should be matching to each other.

5. Highlight your social proof to improve website engagement

Social proof can be in the form of testimonials, reviews, star ratings, and real-time statistics. Businesses can help increase conversions by validating the buyer’s decision, which is why it’s essential to incorporate it into your marketing strategy. In the long run, it helps in building brand credibility.

6. Make your Call to Action (CTAs) compelling

CTAs should be prudently used across the website to boost customer engagement. You can direct your visitors to comment on your articles, ask them to subscribe to your email list. You can also ask them to connect with you via social media.

The key to making your CTAs stand out is using the right language according to situations and consider their placement carefully. The business profits and revenue greatly depend on judiciously using CTAs.

7. Personalize your communication to increase website engagement

Today’s consumers expect businesses to understand their needs and provide relevant and desirable information, products, services, and solutions. They would rather cut off from a business that doesn’t make the effort to communicate in a meaningful and pleasing way.

Smart brands know that the more personalized they can make their messaging, the more likely a customer is to respond to it. By harnessing the power of data analytics, your brand can create a detailed plan for customer-focused marketing messages.

8. Make your website mobile responsive

For website owners, such a shift in how people interact with the web is quite normal. But it increases the urgency you need to have in making your website mobile responsive. If your mobile visitors don’t have a good experience when they land on your website, you are possibly driving away from a huge portion of your potential traffic.

9. Make your website loading time faster

One of the common challenges faced by users is the website loading time. Your web pages should load instantly for visitors if you wish them to hand on to your website and smartly engage them with different web elements.

10. Run contests as a lead magnet

Well planned and executed contests/giveaways bring a good boost to your website traffic while the prizes are up grabbed by the winners. Continuous web visitors will be motivated to join, and you can also notice an increase in the customer base.

11. Incentivize with offers & discounts

Discount in the form of coupons not only impacts your overall sales but also helps to create the buzz around the brand in the long term. Thus it is recommended that a business should opt for various interesting ways to offer discounts and attract more and more customers.

12. Make your brand messaging clear

Brand messaging is all about what your brand promises. Whether building a brand from the beginning or revamping an existing brand, select the right messaging that will resonate with your audiences, from their point of view.

13. Make your website customer experience-centric

Everything you do impacts your customers’ perception and their decision to return back to your website. Great website experience comprises each and every interaction that a customer has with your business, from website navigation, customer service interaction to the final purchase of products or services.

Key website engagement metrics & KPIs

Website engagement metrics and KPIs measure what users are actually doing on your website. Having in-depth insight into what drives user engagement helps the business to understand their customer better and helps them make informed decisions.

• Number of engagements – It is an important metric to measure the number of visitors being engaged out of the total number of visitors. Suppose, your website has 10,000 visitors per day out of which only 25% i.e. 2500 visitors are engaged in some way or the other. It means the number of engagements was 2500 visitors.
• Number of leads – This lead generation KPI helps to find out the exact number of website visitors converted as customers. It means the visitors who make sales, out of the total number of visitors on your website.
• Time on page – It helps you to determine the quality of your website traffic. It is a key indicator that your targeting strategies are not doing well and need to be adjusted.
• Pages per session – It offers more information about a visitor’s actual interaction with the site. It conveys the amount of time a user spent on any given page.
• Pageviews – Measuring page views can help you to understand how often people visit your website.
• New vs. returning visitors – The more number of returning visitors indicates a bigger group of engaged customers to build a strong relationship.

Why does web engagement matter?

First and foremost question – what is user engagement? In plain English, user engagement (also customer engagement) is a degree that shows how much time a user spends interacting with your website. Engagement is commonly derived from different interactions, such as downloads, comments, click-throughs, shares and so forth.

In the highly competitive tech world, it is quite hard not only to capture a user’s interest but to simply make users know about your website. The main problem of high competitiveness is that users can simply switch to another site if they don’t like something on your web page. That’s why engaging website visitors is a huge concern for many business owners. According to a survey by McKinsey&Company, C-level executives find building website engagement strategies a first priority task.

Sources:

https://www.revechat.com/blog/increase-website-engagement/amp/
https://www.cleveroad.com/blog/5-best-tips-and-tricks-to-increase-user-engagement-on-website/
https://www.genesys.com/capabilities/predictive-web-engagement
Web engagement

Website user engagement isn’t just about engaging with a new visitor once. It also concerns your ability to drive visitors back to your site. You can do this by collecting their email address, which you can use for sending new content updates. Plug-ins like Bloom provide great tools for creating an opt-in form and building your email subscriber list.

10 Actionable Ideas to Increase Website User Engagement

Website user engagement is an important indicator determining the success and ranking of your site. Every website is competing with rival brands to increase its engagement levels. Even if you attract a huge amount of traffic, this won’t mean much unless you’re able to engage visitors and get them to perform the desired action.

Engaging users is the crucial first step in the conversion process. You must engage your audience before you can convince them to buy or subscribe. Also, having users leave your website within a few seconds will negatively impact your bounce rate. So if website user engagement is so important, how exactly can you increase it? In this article, I’ll outline 10 proven tips that can help you effectively engage with visitors.

1. Reduce page load time

You’ve probably had an experience with slow-loading pages yourself. You find a website that looks interesting, then you click on the link only to be kept waiting for it to load. You likely exit the website because it’s frustrating to wait and wait. A study conducted by Soasta found that pages loading just one second slower can experience a 56% increase in their bounce rate. That spells trouble for website user engagement.

Conduct a page speed test using free tools like Pingdom and see if your site loads within two seconds. If not, take the steps to improve the load speed by removing unnecessary elements from your pages. Images can be engaging, but try to limit the number of images per post so that the page loads faster. You could also download plugins that will ensure image loading is delayed until readers scroll to the specific area.

What are website engagement metrics?

Website engagement metrics measure how much your website visitors are interacting with your website and online brand. These metrics can tell you where your visitors tend to go on your website, for how long, how often, and how they arrived on your website.

Ultimately, the goal of your site is to turn visitors into leads and leads into customers, but the journey there can be difficult to understand without hard data. Fortunately, website engagement metrics are here to clear things up. With the help of an analytics tool like HubSpot or Google Analytics, you can leverage engagement metrics to see where your site is capturing attention, and where you can make some tweaks to increase engagement.

You might find that a page is formatted poorly, or that some of your content doesn’t match user intent, or that your CTA’s ate underperforming. On the flip side, your engagement metrics may reveal that your marketing and content strategies are crushing it on every level. Either way, you won’t know until you lift the hood and see the data — let’s do that now.

Website Engagement Metrics to Watch

With so many website-relevant metrics available, it’s easy to become overwhelmed, especially if you’re just beginning. So, here are just 12 simple but important engagement metrics to inform your web strategy. For each one, we’ve included the process for analyzing and tracking it in HubSpot and tips for improving your results.

1. Page Views

Page views measure the number of times a page on your website is seen by a visitor. Any time a page on your website is loaded in a browser, this counts as one page view. So, if a visitor loads a page, then reloads the same page, this would count as two page views.

How to Analyze Page Views

A steady upward trend of page views generally indicates successful SEO, marketing, and brand awareness efforts. Still, while page views can tell you generally how popular your site’s pages are and how much traffic your site is receiving as a whole, they’re not useful without other metrics to give more context.

High page views could result from a thriving ad campaign or SEO initiative, but it could indicate something negative. For example, users might be frequently reloading your pages — a sign of performance issues — or wandering around your site without a clear goal — a sign of potentially poor navigation and/or structure.

How to Track Page Views

How to Improve Page Views

2. Average Time on Page

Average time on page measures how long visitors tend to spend on a web page. Time on page can be an excellent indicator of how engaging and effective your content is — the longer you hold visitors on a page, the better. Longer time on page also suggests that you’re attracting quality visitors who value your information, while shorter times generally indicate less interest.

How to Analyze Average Time on Page

Like page views, average time on page is also contextual. For example, you ideally want visitors spending more time on your product pages and blog posts. To increase time spent on these pages, you can add more relevant content to them, make your content easy to read and understand, and work to capture your intended audience through organic search and other channels.

On landing pages, however, higher time on page could hint that there are barriers to conversion. For instance, content and CTAs could be confusing. See our guide to landing page design for pointers on improving this part of your site.

How to Track Average Time on Page

6. Scroll down to the table below the chart and find the column labelled Time Per Pageview. The average will be listed at the bottom in the row labelled Total.

How to Improve Average Time on Page

3. Average Session Duration

A session is a group of interactions with your site within a set time period, typically one to two hours. A session can be roughly equated to one person’s visit to your website, whether that’s viewing a single page or exploring more of your site.

How to Analyze Average Session Duration

Similar to average time on page, average session duration measures how long users typically spend time on your entire website. It’s calculated by dividing the number of sessions over a set time period by the total amount of time all users have spent on your site in that period. Since those who spend more time on your website are more likely to convert, you want to focus on increasing this metric.

How to Track Average Session Duration

4. Select the Sources, Topic clusters, UTM Parameters, Device types, Countries, or Browsers tab.

How to Improve Average Session Duration

Improving average session duration is similar to improving average time on page. The key difference is that your aim is to optimize your entire website to get visitors to stay longer, not just individual pages. Improving your navigation, content, and visual design in general can promote longer sessions.

Your Social Media Arsenal

Social media is intrinsically linked to everything that’s going on on your website. That’s why having powerful tools that give you an overview of what’s happening out there can help you identify both new leads and content opportunities.

Sprout Social: When looking to boost your social capabilities, Sprout Social lets you share the same message across multiple social media channels. You can also use it to monitor user statements, reply to their messages in real-time, and set up automatic responses.

Mention: Mention is a powerful social media monitoring tool. With its ability to track all mentions of your brand name across the internet in over 40 languages, it keeps a close eye on your social engagement.

Sprinklr: Sprinklr observes everything that your customers are saying on messaging channels, forums, blogs, review sites, and social media platforms, and then generates actionable insights to power your strategy.

Boosting user engagement on your website isn’t something that happens overnight, it requires a willingness to experiment and substantial patience. So, consider it your digital marathon – one that’s worth it and will make you stronger than you’ve ever been before.

Pravya Pravin

Pravya Pravin is a Product Marketer at iZooto. An artist who paints not only with words, but also on canvas. She loves exploring places less traveled and wishes to go on a bike trip to the highest motorable road.

Sources:

https://www.convert.com/blog/growth-marketing/10-actionable-ideas-increase-website-user-engagement/
https://blog.hubspot.com/website/engagement-metrics
https://www.izooto.com/blog/website-engagement-tools-2022
Web engagement

If this has been happening in your online store or any other website for that matter, chances are that you’ve been losing potential prospects and customers. You may also have noticed that you struggle to retain your customers.

What is website engagement and why it matters?

“Website engagement” isn’t just a fluffy term having to do with how users feel when they visit your site. It’s also a way to measure how users interact with your site, what actions they take on your site, and whether they ultimately end up converting into a paying customer.

1. Users make quick judgments about your site

2. A slow site loses customers

3. Return customers can make a huge difference

4. Mobile search is huge

In the end, website engagement really affects how long users stay on your site and whether they end up buying your products. You could improve your conversions by 30% or more just by implementing some of the website engagement tips below.

The 14 Website Engagement Metrics Every Marketer Needs to Track

To better understand how your website performs in terms of traffic growth and conversions, we’ve made this plug-and-play dashboard that contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website.

1. Bounce Rate

“The bounce rate tells you how many website visitors opened your page and then went right back to Google. It can be a good indicator of how well your content is answering their questions and its readability,” explained Alice Stevens of Best Company.

“Just like in the real world, first impressions make a big difference on the web,” Maple Holistics’ Nate Masterson told us. “You can expect to see a high bounce rate if your visitors feel spammed by too many calls-to-action or feel bored by lack of quality web page design.”

“It’s all well and good having high traffic to your site, but if the bounce rate is also high, your content isn’t engaging people enough to stick around,” Katherine Rowland of YourParkingSpace added. “Ultimately you want your content to entice people into taking action, and if they aren’t then really what is the point.”

As far as analyzing bounce rate data, Dan Rawley of Twinkl advised looking for pages with the highest bounce rate to tackle first, “Filtering pages by those with the highest bounce rate allows you to easily spot where people aren’t engaging with the site as expected and take action.”

Beth Noll of Gift Observer recommends using 90% bounce rate as a benchmark, noting that overly high bounces “could be due to lack of guidance (call to action buttons) or that the website isn’t relevant to their search query. A high bounce rate could also be down to the site’s appearance and lack of trust (e.g. no HTTPS, slow at loading or lack of social and trust signals).”

Weidert Group’s Kelly Wilhelme told us it’s most useful to look at bounce rate over time to find anomalies and changes, saying, “It’s important to look at the bounce rate for your site over time to make sure it’s not increasing. This could indicate something is broken and have a negative impact on your SEO and organic traffic rank. The last thing you want is for Google to stop sending you traffic because users are not finding what they need.”

And Kris Gunnars of Search Facts shared this pro tip: “I like to change the bounce rate calculation in Google Analytics to an ‘adjusted’ bounce rate. By changing the Google Analytics snippet and adding a ‘setTimeout’ command, you can tell Google to count a visitor as not having bounced if they’re still on your site after 15 seconds.”

2. Pages Per Session (or Page Depth)

“How many pages are visitors viewing in a session? Are the people viewing the most pages from a specific cohort?” asked Alex Vale of Attio. “You can use the metric to reveal your most dedicated audience, and then tailor your output specifically for them.”

“It’s a fantastic way of understanding which pages are guiding users deeper into the website and which aren’t. It can reveal issues with internal linking, conversion rate problems, lack of multimedia on the page, and more,” said William Taylor of MintResume.

Quincy Smith of ESL Authority explained that pages per session is one of the most important metrics they measure. “Pages per session is a big one for us because we use content to drive users into our conversion funnel. The more pages a user views, the greater the chance that they’ll convert in some way.”

3. Average Session Duration

“Average session time is one of the most telling website engagement metrics and holds great value in understanding how effectively your site meets the intent of users,” Kyle Kasharian of 9Sail added. “Higher average session times typically mean that user intent is being met and that users are engaging with your content.”

Sloan explained that “average session duration is great to understand what sources are resonating with your target market. For example, you can see if a recent Facebook campaign is attracting the right customers after just a few days, rather than waiting a few weeks to review the conversions. ”

“If the average session duration is higher than 60 seconds and users aren’t navigating or converting, there’s something wrong with the call-to-action,” explained Ayesha Ambreen of Right Solution. “If the average session duration is less than 30 seconds and people are bouncing off, the UI needs work.”

Deliver Relevant Content

Content is king. There is no better way to put it, but the content is definitely what will keep your users browsing your different pages. Strive to understand what your clients want by using ConvertPath analytics. The tool allows you to create intuitive popups that enhance engagement with your audience. You get to learn more about what your clients might be interested in and how you can deliver.

Your audience can come from different digital platforms. While you might depend only on traffic from your website, it’s important to understand more about multichannel metrics. Your users can come from social media channels and other digital platforms. Therefore, for a better user experience, you want to engage with them in all these channels. ConvertPath allows you to handle all your clients in these channels in a single dashboard.

Sources:

https://www.coredna.com/blogs/increase-website-engagement
https://databox.com/website-engagement-metrics
https://convertpath.com/increase-customer-engagement

Happy Nest – Similiar to Fundrise, you can started investing in real estate with as little as $10. There’s no investor accreditation required and dividends on investments are paid out quarterly. Happy Nest is best for beginner investors, however my preferred choice is Fundrise.

How to Make Money Without a Job: Ways in 2022

How can I make money if I don’t have a job? If you want to learn how you can make money without getting a traditional 9-5 job, then this post is for you. Whether it’s an extra 800,000 a month or $500 a day, check out these easy ways to make money.

Yes, it’s possible to make $100 a day without getting a real job. If you’re looking for ways on how to make money without a job, then you’re in the right place. Today I’m sharing some of my favorite ways to make money on the side (with no investment required). And the best part is, many of these ideas can be done from home!

There has never been a better time to make extra money in your spare time. With the internet at your fingertips, there are opportunities for people of various skill levels to make a living without working a 9 to 5 job. And who wouldn’t want additional income coming in each month?

2. Earn cash back when you shop from this site

Is Rakuten legit? Yup! I’ve been using Rakuten for the past couple of years to earn cash back when shopping online. In fact, I’ve earned over a thousand dollars from using Rakuten. You could say I’m a little obsessed with them!

How does Rakuten work? When you make a purchase through the Rakuten shopping portal, they earn a commission and will share part of this commission with you (as a form of cash back). You can get paid by check or by PayPal cash deposits every quarter.

How to get started earning cash back:

Top 25 ways to make money without a job

Some of these ideas are web-based, and you can work from anywhere. Others might require special skills or that you live in a specific location. You can use these ideas as a springboard to come up with even more ideas for how to make money without a job.

1. Become a freelance writer

2. Start a blog

Blogging is an interesting way to make money online without a job. So if you’re passionate about a specific topic and are good at writing, becoming a blogger can be a great option for you. You get to be your own boss, writing blog posts about whatever you want and whichever topics you enjoy.

You can make a lot of money with blogging, especially if you have a lot of followers and use affiliate marketing. Affiliate marketing is when you link to products, and that company gives you money for every person who buys those products after clicking on the link on your blog.

3. Earn cash back

Be careful not to spend money on things you don’t need or can’t afford. While cashback is a great way to earn extra cash, it’s designed to get you to spend more money. And being in credit card debt just to earn a few extra bucks is not a strategy I would recommend.

4. Become a virtual assistant

A virtual assistant is someone who works for others as an assistant, but virtually. For example, they might help organize schedules, set up phone calls, handle social media, manage blog content, and more. Best of all, it can all be done from the comfort of your own home.

It’s easy to get started. Just figure out what skills you think you can offer your clients. Start with just a few, like social media management or email management. Then, you can look for work at places like Upwork and slowly build up your skillset and clients from there.

5. Become a dog walker or pet sitter

6. Housesit

If you want to travel and don’t want to pay for a hotel, then think about house sitting. You not only get paid to stay in a nice house, but you can also use the opportunity to travel or visit an area you’ve been thinking about moving to.

There are several sites to find people looking for house sitters, including TrustedHousesitters and Nomador. You may need to take care of the owners’ pets, water the plants, and clean the house, but it’s not that bad of a deal considering those are things you would probably do in your own home.

7. Sell handmade items on Etsy

8. Sell your used items to make money without a job

9. Invest in real estate

Real estate is one of the more traditional ways to earn money. If you go the traditional route of buying a property and renting it out, you will need a lot of upfront capital. But you can generally get your mortgage covered and then have a little bit of extra money leftover.

10. Babysit

11. Invest in dividend stocks

Wondering how can I make money without a job? One of the best ways to grow your wealth over time is to invest in stocks. While investing in the stock market often takes time, you can accelerate that growth by investing in dividend stocks.

12. Become a transcriber

Do you type really fast and are a good listener? Do you remember everything, even when it was said years ago? Then transcribing might be perfect for you because these are the skills that can help you succeed in this role.

13. Make YouTube or TikTok videos

14. Rent out your home on Airbnb

All you need to do is sign up on the platform, take good-quality photos, decide how much you’ll charge and how many people you can accommodate, and go from there. Help people have a great vacation and make some cash.

You can choose your own dates for when you want to have guests. It’s relatively inexpensive to get started, but you will need to pay Airbnb fees and either pay to have a cleaner or take care of the cleaning yourself.

15. Write ebooks

With Amazon, you can publish your book on Kindle without having to pay a dime! While ebooks are priced lower than traditional books, there are no overhead costs. And with the number of people buying ebooks through Amazon, you’ll likely earn some extra money, especially if you promote your book yourself on social media.

16. Make money without a job flipping items

You can find cheap items at thrift stores, restore them, and then re-sell them for a higher price. For example, you can find old furniture, repaint it (perhaps with a unique design) and then sell it online. You can even sell your items on Etsy or use Craigslist, eBay, or Facebook Marketplace to sell to people in your area.

17. Become a notary public

According to Zippia, there are approximately 9,000 Notary Publics working in the United States. Notaries play an important role in the U.S. by handling mortgage signings, notarizing trust documents, and more. It’s a good choice for how to make money without a job.

Start a Walking or Biking Tour

Use your knowledge of your community or city to earn cash from tourists looking for expert guides. Whether you start your own walking tour or join an organization that facilitates these tours, you can turn your home-turf advantage into a mutually beneficial, calorie-burning cultural exchange.

If you’re starting your own walking tour business, make sure you understand your city’s business and safety laws. Whether you’re visiting famous spots or local hideaways, you need to know which areas are publicly accessible so that you don’t accidentally trespass.

You could also get a job with a local business that offers guided tours. Depending on the organization, you might be able to share your knowledge with school kids on class trips or other groups on private tour events, in addition to tourists.

About the Author

Andrew DePietro

Andrew DePietro is a finance writer with years of experience covering topics such as taxation, Social Security, entrepreneurship, investing, real estate and housing markets. His work has appeared on MSN, Yahoo Finance, Fortune, Forbes, CBS and U.S. News. Before writing for GOBankingRates, Andrew worked as a research assistant and graduated from the University of Pennsylvania with a degree in History.

Sources:

https://www.mintnotion.com/extra-income/how-to-make-money-without-a-job/
https://www.clevergirlfinance.com/blog/how-to-make-money-without-a-job/
https://www.gobankingrates.com/money/side-gigs/ways-make-money-without-9-to-5/

Of all the quotes about time management, this one holds a fundamental lesson. Time is a precious resource, and once it’s spent, it’s gone for good. While money can buy resources to increase your personal time, it’s still a finite resource. The bottom line is that managing your and your employees’ time correctly, not trying to acquire more of it, holds the key to both happiness and success.

Quotes about time

This is one of those about time quotes that has stood the test of time. Chances are you’ve heard it, or its shorted version “tempus fugit” (time flies), before being batted about by someone lamenting how short time is. “Fugit irreparable tempos” is Latin and means “it escapes, irretrievable time.” And it’s true! So, whenever you’re in the middle of a tough meeting wishing it would end, or a particularly challenging week, just remember that soon it will be over. Instead of relishing in a bad mood, try to focus on productivity and make your flying time worthwhile.

We all know that procrastination isn’t great for our productivity, but that doesn’t stop us from doing it anyway. We fill our precious time with “productive” activities like coffee breaks, cleaning the office fridge, or searching for the perfect new notepad. But while you procrastinate, time slips away. And this often means rushing to catch up later, resulting in jeopardized time with family or leisure activities. The first step to avoiding procrastination is knowing how much time you spend avoiding working. Use time tracking software for 7 days and be amazed at how you’re spending your time. Chances are change is on the horizon.

Whether you’ve managed to make it through reading War and Peace or just watched the TV version, this inspirational quote about time has two powerful messages. (Find it in War and Peace. Book Thirteen: 1812. Chapter XVII). The first is time. Knowing how best to spend your time allows you to optimize your productivity and avoid procrastination. The second is patience. While filling your time correctly is great, at the same time, remember, there is a time for everything. Sometimes it’s best to wait until an opportunity comes around, others you need to grab it while the iron is hot. In business, this might mean not rushing to send that late-night email to get it out of the way. Or conducting vital negotiations at 5 in the evening. Have patience and wait until the timing is right.

Quotes about time management

Famous Chinese philosopher and writer, Lao Tzu, might’ve lived in the 6 th Century BC, but this advice is no less relevant now than it was then. We all want to please others, so while “I don’t have time” might sound nicer, it’s not always the truth. When it comes to managing your workload, sometimes it pays to be upfront and honest about your priorities. This can save a lot of procrastination, hardship, and inefficiency. By concentrating on work you love, it might even feel that you’ve never ‘worked’ a day in your life. But, take this with a pinch of salt. Sometimes you need to do those tough tasks too.

Are you a daydreamer? Perhaps you find yourself somewhere else entirely when you should be concentrating on the task in front of you? We’ve all had those days where we stare out the window and are thoroughly unproductive. But, if you’re experiencing these Alice in the rabbit hole moments too often, it’s time to do something about it. As C.S. Lewis alludes to, what you’re doing right this second affects the future. That’s why Angela from Accounts is now the Financial Director, while Jack from Sales got the boot. Learn to hone your focus, and you might even find that productivity is much more interesting than what’s going in your daydream. Try the Pomodoro technique to break down your day into efficient working periods with little breaks to boost your brainpower.

A man with a lot to say about time, among other things, but this little gem has to be one of Einstein’s smartest quotes about time. Do you find yourself busy with the next big project and thinking only of what will happen at tomorrow’s meeting? Or, perhaps you’re reliving the last one. Either way, you’re missing the point. The only time is right now. We can’t change the past. And while our actions influence the future. What matters is what you’re doing this very second. Employing mindfulness techniques alongside proper time management can help you get back on track and focus on what really matters.

Darwin was nothing if not direct. From “survival of the fittest” to “a scientific man ought to have no wishes, no affections, – a mere heart of stone,” some might suggest too straightforward. However, Darwin’s advice holds true. Time lost is time wasted. So that hour spent procrastinating over that fun new mobile game might’ve been better spent working towards something you care about – an exciting project, or even learning a new language. But that doesn’t mean all downtime is worthless. Learning to make the most of your working time, means that you can enjoy your free time and engage in meaningful self-care activities. Leaving you feeling refreshed not burned out!

Speeding towards the finish line with no plan insight isn’t a good idea. You can quickly lose track of where you’re going and run yourself off course entirely. The same goes for your working life. When you rush your tasks or activities, you may soon find that the results aren’t quite what you desired. Instead, take a step back, breath, rethink, and replan. Start your next project by laying out the steps in front of you and including good timekeeping practices and planning from the very beginning. If you’ve got a team to lead, take into account that speed doesn’t equal quality. Adding more working hours to your schedule doesn’t always lead to higher productivity. Instead, re-evaluate. You might even find that an adjusted working schedule helps pace your team gets you the results you deserve.

There isn’t a person on the planet who has experienced a life free of problems. But, if you happen to hear of a person like this, send him our way, we’d love to listen to his secrets. The fact is we all experience challenges, and when the going gets tough, it’s important to remember this little phrase by Mr. Schuller: “Tough times never last, but tough people do.” Think of the challenges that come your way as opportunities to grow, and soon you’ll see the other side. It doesn’t make those difficult times less stressful, but it makes the struggle worth every second.

Keep each moment as meaningful as possible.

Planning each day may sound overly meticulous. But it isn’t. It is beneficial in making your moments more impactful. Below are some beautiful quotes to remind you of this precious moment we are using right now.

“Don’t be fooled by the calendar. There are only as many days in the year as you make use of. One man gets only a week’s value out of a year while another man gets a full year’s value out of a week.” — Charles Richards

“Take care of the minutes, and the hours will take care of themselves.” – Lord Chesterfield

“Most of us spend too much time on what is urgent, and not enough time on what is important.” – Steven Covey

“The bad news is time flies. The good news is you’re the pilot.” – Michael Altshuler “Time is a created thing. To say, ‘I don’t have time’ is to say, ‘I don’t want to.” – Lao Tzu

In the end…

✉️ Do you find quotes about time inspiring enough to redo your everyday routine? Are there more wise thoughts on time worth mentioning? Send us your favorite quote at [email protected] for a chance to be featured in this one or one of our future articles.

Natasa Milojevic is a writer, researcher, and admitted productivity and time management geek. Going over heaps of self-improvement techniques by night and testing them out by day, she is most frequently seen racing against the clock — so that you don’t have to.

140+ Best timesheet and payroll memes

40+ Best Time Management Games & Activities (2021)

Sources:

https://everhour.com/blog/time-management-quotes/
https://sabrinasorganizing.com/time-management-quotes-to-live-by/
https://clockify.me/blog/fun/quotes-about-time-management/

A technical communication curriculum includes training in writing, editing, multimedia technology, and documentation design. Technical communication programs can teach you how to distill complex technical information into readable, engaging content. Some programs may let you specialize in writing for a specific industry, such as software development or healthcare.

What Degree Do You Need To Be A Teacher?

If you’re looking to have a great impact on the lives of many students, then you may be considering becoming a teacher. At the start of your journey, you’ll likely find yourself asking, “What degree do you need to be a teacher?”

We’re here to share everything you need to know about becoming a teacher. We’ll answer questions like, “How long does it take to become a teacher?” as well as share the steps you can follow to land your first position as a teacher.

HND / Foundation Degree

What is a foundation degree?

Higher level degrees (level-5 work-based courses) are taught in the UK and are equivalent to two years at a college or obtaining A-levels, to set you on track for a Bachelor’s degree. If continuing your education to a more thorough course is not for you, there’s no need to fret; a foundation degree can lead straight into full-time employment.

How long does it last?

What are the entry requirements?

To qualify for a HND/ foundation degree, you’ll need a minimum of 100 UCAS points. You can gain these through a number of qualifications that are studied at high-school from A-levels, IELTS, VCE, a BTEC or a diploma. Each course may have varied necessities, so do check well-before the application process to ensure you have what is needed.

Four-year colleges and universities

You’ll likely refer to your student entering either a college or a university program as a “college student” and share the news with family and friends as, “my daughter is going to college.” This is a normal way to refer to this stage of life. Colleges and universities are often talked about interchangeably, and while they are very similar educational institutions, there are a few key differences.

A college is a post-secondary institution that usually provides only undergraduate education, as opposed to offering graduate programs as well. This is not always the case, however this is the typical distinction from a university. Colleges also tend to be smaller than universities and have smaller class sizes. Depending on your student, smaller class sizes may be a good reason to choose a college over a university, as they can provide more personal learning opportunities. Each individual college will vary depending on type and region, so additional research is necessary to find the best fit for your teen.

Universities are post-secondary institutions that provide undergraduate and graduate programs. They will often have medical or law schools as well. Universities tend to be bigger than colleges, with more diverse curriculum because of the larger student body. Usually, universities divide up their different programs into schools like the “College of Engineering” or the “College of Education,” through which specific programs can be completed. Universities will often dedicate quite a bit of time and resources to research. Professors at universities typically are conducting this research while also teaching classes. It is common to have a TA (teaching assistant), who is also a graduate student, teaching smaller, discussion-based classes, while the professor teaches several large lectures during the week.

Most states have what are known as “flagship” universities. This refers to the main public college in the state, which is likely quite large (i.e. University of Wisconsin-Madison, Ohio State University, University of Texas, etc.). These universities typically draw students from both in-state and out-of-state, and often internationally as well. States will also have smaller public schools, usually drawing the majority of the student body from the region. In-state versus out-of-state universities (and colleges) can be a big financial determinant for where your teen goes to school, as state schools tend to be less expensive for students who are currently residents of that state.

Think About Life After a Bachelor’s Degree in Psychology

High school is also a good time to begin planning for life after your undergraduate studies, whether that includes graduate school or taking using your understanding of psychology to work in a different field.

Earning your bachelor’s degree is undoubtedly a big achievement, but it is also one milestone along the path to a more distant destination: your career. For psychology majors, in particular, it’s important to begin thinking about your future beyond the bachelor’s degree as early as possible.

Many undergraduate psychology majors don’t go on to work in the field of psychology, according to the American Psychological Association. Instead, they use the skills they developed by studying psychology – including skills in research, writing, analyzing data and solving problems – in occupations in fields like education, business, sales, health and biological sciences, public affairs and administrative support.

If you want to become a psychologist, you will need to go to graduate school. A doctoral degree, such as a Ph.D. in psychology or a Doctor of Psychology (Psy.D.), is the typical education required for clinical, research and counseling psychologists, according to the United States Bureau of Labor Statistics (BLS). You can also use an undergraduate background in psychology to earn a master’s degree in counseling, marriage and family therapy, school psychology or industrial-organizational psychology.

Psychology jobs without a graduate degree may include research lab manager, behavioral health technician, research assistant, research analyst and research coordinator.

Frequently Asked Questions About Studying Online

1. How long does it take to complete a degree online?

Just like with on-campus programs, it takes about four years to get an online degree at the bachelor’s level, and another two years at the master’s level. Or, if you don’t mind a less advanced credential, you can earn an associate degree in only about two years. Some accelerated programs let you finish sooner. The amount of time it takes will depend on whether you study full-time or part-time and if you already completed any other post-secondary training. In some cases, if you previously attended school on campus, you can finish your degree online.

2. Are online degrees easier to get?

Online classes are easier in the sense that you have the flexibility to schedule them around your other commitments. Many courses offer recorded lectures and let you access course materials when it is convenient for you instead of being tied to a fixed timetable. Plus, online courses often feature multiple start dates, so you may not have to wait long before beginning your training.

However, the best online classes demand that students meet the same requirements and learn the same material as on-campus students. So in that sense, it isn’t any easier to get a degree online than to get one the traditional way. Online college is not harder, but it is different: You must be self-directed and disciplined to succeed.

3. How do employers view online degrees?

Online education has become so common that many employers accept online degrees without batting an eye. Most hiring managers are more concerned about what you studied and whether you attended a reputable school than how you earned your credentials.

Plenty of well-regarded colleges, such as Harvard and Columbia, offer online degrees. But you don’t need an Ivy League name on your transcript to be a credible job candidate. As long as you receive your degree from an accredited school, potential employers will take you seriously. (Plus, in many cases, there’s nothing to indicate that your degree was obtained online, so employers may not even be able to tell.)

References:

https://www.uopeople.edu/blog/what-degree-do-you-need-to-be-a-teacher/
https://www.careeraddict.com/degree-types
https://www.today.com/parenting-guides/guide-continuing-education-after-high-school-t179309
https://www.degreequery.com/how-do-i-prepare-for-a-psychology-degree-while-in-high-school/
https://www.trade-schools.net/articles/highest-paying-online-degrees